Assistant Marketing Manager - Baby Lock

Reference ID: tac-1-b3a83-fac1aad7f0

Location: Corporate Centre

Position Summary


The Assistant Marketing Manager will contribute to the development of programs to support the Baby Lock division, including the product lines of machines, software and notions.  Additionally, this role will work closely with the Marketing Director and division VPs to analyze trending data and develop strategies for a wide range of activities, as well as collaborate with cross-functional, internal departments and external agencies to ensure the implementation of successful initiatives in the embroidery segment.


Duties and Responsibilities

  • Manage photo shoots, literature & signage production, print & online advertising processes
  • Team with other key players on messaging for tradeshows, including the coordination of travel and optimal set-up of several shows throughout the year
  • Build & maintain relationships with key media outlets such as bloggers, editors and media, as well as retailers and their marketing staff
  • Leverage knowledge to support email campaigns, new product launches, online & in-store promotions, website programs, trade and consumer shows, etc.
  • Assist with the development of effective digital marketing strategies
  • Review sales results, contribute to surveys and analyze data from media partners
  • Track and report results for marketing programs
  • Other projects, as needed



  • Excellent communication skills, both written and verbal
  • Previous experience with online marketing campaigns & social media marketing, retail advertising, print production, trade and consumer shows
  • Experience with wholesale/distributor channels and/or B to B marketing campaigns preferred, but not required
  • Strong computer & social networking skills (MS Office, Internet, Website, WordPress, etc.)
  • Must be energetic, organized, detail-oriented and consistently meet time-sensitive deadlines
  • Must be able to work independently, as well as collaboratively with other team members



  • Bachelor’s degree in Marketing or Textile/Design with an emphasis in marketing, or commensurate experience
  • Master’s degree in Business Administration or Marketing  preferred, but not required
  • Minimum 3 years of experience in a marketing field

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Tacony Corporate Center.
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