Digital Marketing Specialist


Reference ID: tac-5-e708f-80bd07d5c0

Location: Powr-Flite, CFR and Tornado

Job title:

Digital Marketing Specialist

Division:

Commercial Floor Care

Location:

Fort Worth, Texas

Reports to:

Marketing Manager

 

Job purpose

Tacony is looking for a Digital Marketing Specialist for the growing creative services team of our Commercial Floor Care division in Fort Worth.  This new position will help manage digital content on our D2C and B2B sites.

Reporting to the manager of creative services, this position will work with our creative, marketing and product management teams daily to define and execute digital strategies and communications for a variety of brands.  The ideal candidate can manage multiple projects at a time while being both creative and analytical.

Duties and responsibilities

  • Coordinate the creation of digital content including new product pages, banners and merchandising opportunities
  • Manage and execute email marketing content and schedule as defined by the marketing teams
  • Focus on user experience improvements through testing and leveraging analytics data
  • Monitor KPI’s through Google Analytics and Omniture
  • Work with product management and marketing to execute new product rollouts
  • Drive traffic through organic and paid search
  • Help drive innovation through digital marketing channels
  • Support customer service and operations teams managing online orders

 

Qualifications

  • 1-3 years of digital experience
  • A basic understanding of HTML and CSS
  • Experience with remarketing and email marketing platforms
  • Familiar with content management systems
  • Comfortable with excel and reporting responsibilities
  • Experience with marketing automation
  • Degree in Marketing or a related field

 

Working conditions

The Tacony Commercial Floor Care division manufactures and supplies a full line of equipment, parts and supplies through four leading brands:  CFR, Powr-Flite, Tornado and Truvox.  Part of a larger corporation with sales over $200 million, we are big enough that your skills will make a difference but small enough that you are part of the family and not just an employee number.

Laid back work environment with competitive benefits, including company-paid retirement, profit-sharing, and healthcare.

 

Physical requirements

n/a

 

Direct reports

n/a

 

If interested or you have a referral, please contact Dave Miles at d.miles@tacony.com.

 

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Tacony Corporate Center.
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visit us, feel free to contact
our Corporate Office.

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