Reference ID: tac-2-9a0a2-a42a689959
Location: Powr-Flite, CFR and Tornado
Tacony Corporation is seeking a passionate individual to join our consumer direct team. This position is responsible for establishing and executing a content strategy to acquire, engage and convert prospective commercial floor care customers through online channels including but not limited to the Ecommerce website, social channels and email marketing.
Duties and responsibilities
In this role, you will hold responsibility for the following:
Translate brand strategy & product information into engaging online content.
Own development of digital content calendar and key stories, informed by business objectives, customer acquisition goals, category trends and product launch needs.
Lead content development in collaboration with SEO specialist and internal/external creative resources (videographer, copywriter, graphic designer, etc.)
Identify appropriate mix of marketing channel and content to drive towards Ecommerce conversion.
Track content performance and conversion to optimize new customer acquisition strategy and ongoing content needs.
Stay on top of the latest data-driven insights in digital areas to pioneer new ideas to impact the business measurably.
Drive growth of leads, conversions, and productivity savings through the implementation of strong digital storytelling to support the business initiatives.
Qualifications for this role include:
Bachelor’s degree preferred in communications/marketing/advertising/journalism or equivalent work experience.
2+ years’ marketing or digital experience.
Detail oriented and committed to creating well-produced and engaging brand/product content.
A highly effective communicator in both written and verbal expressions.
Passion for optimizing CX + UX in any digital activations.
A committed brand advocate who is focused on optimizing the customer experiences with our brand touch points.
Experience successfully managing multiple projects simultaneously and working successfully with multiple stakeholders and teams.
Strong collaborator with ability to work in a fast-paced environment.
Curiosity and a bias for action.
Motivated to be resourceful, innovative and entrepreneurial.
Humble, adaptable and committed to always improving.