Tacony Corporation Showcases New Products at First Ever Virtual Baby Lock Tech

August 2020, St. Louis, MO - Tacony Corporation hosted its annual Baby Lock Tech virtually this year, live from their studio in Fenton, MO.

This year’s event hosted nearly 600 independent retail store attendees from across the nation and introduced the new product line up from the Tacony Sewing Division.

The new product line-up showcases the revolutionary and cutting edge technology that sewing enthusiasts have come to expect from Baby Lock sewing products.

Key new products include:

• The top-of-the-line Solaris 2 embroidery and sewing machine achieves project perfection:
  • Displays stitches and embroidery designs directly on the fabric with the IQ Visionary™ Projector. Resize, move or make other adjustments with the touch of a wireless stylus – all while seeing it happen in real time before you sew it out.
  • The 10-5/8" x 16" hoop is Baby Lock’s largest hoop yet. It makes it possible to stitch out your biggest embroidery designs with fewer rehoopings. There is also a 10-5/8” x 10-5/8” hoop size perfect for quilt blocks.
  • IQ Intuition™ Monitoring App keeps track of your project’s progress with this convenient feature that alerts your phone when the bobbin needs to be changed, if a thread breaks, if a thread needs to be changed and when stitching is done.
  • Create your own designs and quilt motifs with ease using the IQ™ Designer and IQ Intuition™ Positioning App. Draw directly on the screen, scan in your favorite artwork, upload an existing file to the Solaris 2 using a USB drive, or wirelessly send designs to your machine from your smart phone using the IQ Intuition Positioning App. Your art will be instantly converted into an embroidery pattern.
  • With End Point Setting for Sewing, achieve perfect stitches using the built-in camera and end point sewing stickers. Simply place the sticker where you want your stitch to the end, activate the endpoint sewing feature and sew with confidence!
• An upgrade is also available for customers who currently own the original Solaris embroidery and sewing machine.
• The top-of-the-line Venture multi-needle embroidery machine allows sewist to embroider free from limitations:
  • With 10 needles available, enjoy continuous embroidery. No need to stop and change your thread for each color change. Simply set and walk-away.
  • The Baby Lock Venture comes with four hoop sizes, including an impressive 7-7/8" x 14" embroidery hoop for large designs.
  • IQ Intuition™ Monitoring - Keep track of your project’s progress with this convenient feature that alerts your phone when the bobbin needs to be changed, if a thread breaks, if a thread needs to be changed and when stitching is done.
  • Use IQ™ Designer to create your own designs with ease. Draw directly on the screen, scan in your favorite line art or upload an existing file. Your art will be automatically converted into an embroidery design!
  • The NeedleCam™ Digital Camera lets you see from the needle’s point of view, so you know exactly where the needle will drop. Also, you can use the Perfect Positioning stickers included with your Venture to place every design with extreme precision.
• The Euphoria Cover Stitch serger machine allows sewist to achieve a professional edge:
  • With just a gust of air, ExtraordinAir™ instantly takes thread through the looper. Threading has never been this fast, easy or extraordinary!
  • Use the needle threader for quick and easy threading of each needle with just the touch of a lever.
  • Easily stitch on large projects and use optional attachments with room to spare.
  • Increase or decrease the tension for the chain/cover stitch looper thread with one conveniently located dial.

Additionally, retailers learned about several new Baby Lock accessories, including easy-to-use magnetic “sash frame” embroidery hoops, new cap frames for flat billed caps, handy magnifying lenses and more. These new accessories will be available exclusively at Baby Lock retailers.

“We’re excited about all the new sewing products we have available to both our retailers and consumers. These new products will take their creative journey to a whole new level. And, with an increased interest in sewing, we know we have just the right products for everyone,” Susanne Voss, Director of Brand Marketing, Tacony Sewing Division.

To learn more visit www.babylock.com.

About Tacony Corporation
Founded in 1946, Tacony Corporation is a privately held manufacturing and distribution company which provides your world with better solutions for sewing, cleaning and home. With more than 400 associates in 7 offices around the world under the leadership of CEO Kristi Tacony Humes, Tacony’s mission is to create long-lasting relationships that are based on trust and feel like family. For more information, visit www.tacony.com.

Sewing Interests and Sales 'serge' With New Makers

The sewing industry has seen a “serge” (pun intended) in sales during the pandemic. Tacony’s own Jeff Fuller, VP of Retail Marketing, and Baby Lock USA customer George Moore of Moore’s Sewing Centers spoke with CNN Business to share our experience and excitement for new makers entering the sewing world. Read the full article here: https://www.cnn.com/2020/08/13/business/sewing-machines-demand/index.html

Learn more about sewing brands and products brought to you by Tacony on our Brands & Innovation page.

To join our exciting world of sewing, check out the Tacony Careers page.

Baby Lock Supports Sewists in Isolation With Sew in This Together

MARCH 2020 – St. Louis, MO.

During these unprecedented times, Baby Lock has introduced Sew In This Together, a program designed to help people make it through the day through a shared love of sewing.

As part of the program, Baby Lock is offering 60 days free of its SEWED online classes for sewists across the United States and Canada. The classes cover a broad spectrum of topics, including sewing basics, new techniques and projects of all kinds.  

“At Baby Lock, we know the true power of sewing and how it can bring us all together. We hope these video classes will provide opportunities to learn new skills, act as stress relief and even serve as a way to make gifts for others,” said Baby Lock Director of Sewing Susanne Voss.

The free classes can be accessed anywhere on any internet connected device in any room of the house.

In addition, Baby Lock is encouraging sewists to make and donate homemade face masks. The masks can be made from thick, breathable cotton, found in a variety of materials around the house like t-shirts, dish towels and pillowcases. A step-by-step walkthrough video is available. The video, along with the instructions and pattern, can be found on the Baby Lock blog at https://babylock.com/learn-and-create/inspiration/face-masks. The page also includes access to patterns as well as a list of organizations in need of masks.

“We know our sewers love to help those in need and today is no different,” Voss said. “We have had over 14,000 visits to our blog page since we posted our video. That demonstrates their readiness.”

For more information and to sign up for free SEWED online video classes, visit babylock.com/60-days-free.

About Baby Lock: 

Baby Lock has been a leader in the sewing industry for 50 years. Today, the company offers a full line of easy-to-use, state-of-the-art sewing, quilting and embroidery machines, sergers and accessories, and industry-leading service and support. Baby Lock products are sold exclusively through independent retailers.

Baby Lock USA is brought to you by Tacony Corporation®. 

Baby Lock Brings the Love of Sewing to Charities Nationwide

November 2019 – St. Louis, MO – Throughout 2019, Baby Lock has donated sewing, embroidery, and quilting machines to a variety of charities in need across the country. These organizations have found unique and creative ways to use sewing to further their missions and bring aid to those in need.

“At Baby Lock, we have a commitment to supporting charitable work that ties into our core values, including a shared love of sewing,” said Director of Baby Lock Brand Marketing Susanne Voss.  “These organizations are a perfect match for our philosophy and we’re proud to support their efforts.”

The Rainbow Housing Assistance Corporation is a nonprofit organization that provides service-enriched programs for residents of low income housing communities across the country. Baby Lock donated two sewing machines for senior resident sewing classes, quilting and other weekly sewing projects onsite. For more information, visit www.rainbowhousing.org.

The Super Sam Foundation is dedicated to fighting childhood cancer through advocacy, awareness, research funding and support for those in the fight. Sam, the founding hero, had a wish: help “All the Kids” and that is what the Super Sam Foundation strives to in his memory. Baby Lock provided a quilting machine for the foundation's charity gala silent auction. To learn more, go to www.supersamfoundation.com.

The Canine Services Training Center provides service dogs to veterans, first responders, and Individuals that suffer from emotional, neurological, and physical disorders. To help cut volunteer costs, Baby Lock donated a sewing and embroidery machine to make service dog patches and embroider shirts for staff and resale. See more at www.facebook.com/K9STC/.

Lafayette House is a women’s shelter and drug rehabilitation center for abused women and children. Residents can participate in SewFun, a weekly sewing class, where they make small usable items for their families, including tote bags, pillows, pillowcases aprons and small quilts. The charity has been using second- or third-hand discarded sewing machines, Baby Lock provided two new machines as replacements.

Baby Lock donated a machine to the art program at Abilities United. The charity provides access for artists with developmental disabilities to the Bay Area art community by selling and exhibiting their work in public spaces, businesses and institutions. To learn more, visit www.abilitiesunited.org/program/enrichment-services/art-program/

The EAST (Education Accelerated by Service and Technology) program at Hellstern Middle School in Springdale, Arkansas received software and an embroidery machine from Baby Lock. They’ll be used to embroider patches that displays a police officer's blood type on their vest. When an officer is hurt, conventional tests to determine blood type can take anywhere from 10 to 20 minutes. These patches will allow the responding paramedics to know the officer's blood type instantly.

“Each of these organizations show how sewing can be used to make lives better — many of them in ways Baby Lock hadn’t thought of before,” Voss said. “We’re all very impressed by their efforts.”

About Baby Lock:

Baby Lock has been a leader in the sewing industry for 50 years. Today, the company offers a full line of easy-to-use, state-of-the-art sewing, quilting and embroidery machines, sergers and accessories, and industry-leading service and support. Baby Lock products are sold exclusively through independent retailers.

Baby Lock USA is brought to you by Tacony Corporation®.